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Our Brand Story

TBF – The Brown Feathr – is not just another clothing brand. It’s a culture-first fashion label rooted in the everyday experiences, memories, and artistic expressions that shape who we are. We design oversized silhouettes that don’t just make a statement but carry meaning — a quiet rebellion against trends that don’t feel like us. Our work is inspired by the places we come from — street corners, old films, songs shared over chai, and the stories that live in forgotten books and local dialects.

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Devansh Maheshwari

Devansh Maheshwari

Founder

I grew up with the poetry, films, and music that shaped our world — the kind that stays with you. As I travelled across India, I kept seeing beauty in the streets, in people, in everyday life. And I often wondered: why don’t we wear what we truly belong to? TBF became my way of answering that — a space where design, storytelling, and culture come together in oversized silhouettes. It’s not just streetwear; it’s what makes us feel seen. This is brown culture, made wearable.

This is TBF.

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