TBF started with a simple idea. What if the clothes we wear could mean something. Not just something you put on and forget about, but something you relate to in some way. Growing up here, you are constantly surrounded by stories. In films, in old poetry, in street conversations, in cricket matches, in memes, in mythology, in everyday life. We realised that all of this is culture in its own way, and we wanted to put some of that into what we make.

A lot of our designs come from these places. Sometimes it is a childhood game, sometimes it is a line of poetry, sometimes it is a meme, sometimes it is a film, sometimes it is a feeling or a thought that stayed with us...