{"title":"Most Wanted","description":"The tees everyone's grabbing right now.","products":[{"product_id":"sangat","title":"Sangat","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eSangat\u003c\/i\u003e\u003c\/strong\u003e is a heartfelt ode to love, friendship, and the beautiful chaos that comes with pure connections. Featuring the evocative Hindi phrase “\u003cspan class=\"s1\"\u003eदिल\u003c\/span\u003e \u003cspan class=\"s1\"\u003eकी\u003c\/span\u003e \u003cspan class=\"s1\"\u003eसंगत\u003c\/span\u003e \u003cspan class=\"s1\"\u003eमें\u003c\/span\u003e \u003cspan class=\"s1\"\u003eबुद्धि\u003c\/span\u003e \u003cspan class=\"s1\"\u003eखराब\u003c\/span\u003e,” this design blends poetic charm with a soft, aesthetic appeal. The cherry red print on beige fabric creates a warm, inviting look that’s perfect for those who live and love deeply.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAs part of the \u003cstrong\u003e\u003ci\u003ePinterest Found\u003c\/i\u003e series\u003c\/strong\u003e, this tee embodies curated inspirations drawn from art, culture, and the beauty found in everyday moments—crafted for soulful beings who think from the heart and wear their emotions with pride.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFor the lovers, dreamers, and soul-searchers who believe in the power of heartfelt connections.\u003cbr\u003eIf your style is a mix of filmi nostalgia and modern aesthetics, \u003ci\u003eSangat\u003c\/i\u003e will resonate with your vibe. Soft colors, meaningful design—a tee that speaks your heart without saying a word.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Beige \/ XS","offer_id":44640586367033,"sku":"","price":779.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ S","offer_id":44640586399801,"sku":"","price":779.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ M","offer_id":44640586432569,"sku":"","price":779.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ L","offer_id":44640586465337,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ XL","offer_id":44640586498105,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ 2XL","offer_id":44640586530873,"sku":"","price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_78398584-9fea-4224-b1e1-cff68ea0b942.png?v=1780922468"},{"product_id":"masakali","title":"Masakali","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eMasakali\u003c\/i\u003e\u003c\/strong\u003e is a love letter to Indian cinema’s timeless charm and artistry. Drawing inspiration from the iconic AR Rahman song, this design blends the grace of filmi nostalgia with modern streetwear sensibilities. Featuring \u003ci\u003eTBF\u003c\/i\u003e written beautifully in Hindi on the front and “\u003cspan class=\"s1\"\u003eए\u003c\/span\u003e \u003cspan class=\"s1\"\u003eमसक्कली\u003c\/span\u003e” scripted elegantly on the back, this tee captures the spirit of aesthetic dreamers and filmi lovers who live and breathe the magic of Indian film culture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe\u003ci\u003e \u003cstrong\u003eFilmi Keeda\u003c\/strong\u003e\u003c\/i\u003e\u003cstrong\u003e series\u003c\/strong\u003e is dedicated to celebrating the stories, sounds, and visuals that define Indian cinema’s cultural heartbeat — perfect for those who want their wardrobe to sing in sync with their soul.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the filmi fans and aesthetic seekers who want to wear their love for Indian culture loud and proud.\u003cbr\u003eIf you vibe with the timeless romance, drama, and artistry of Bollywood and beyond, this tee is your new go-to. Soft on fabric, rich in meaning—a cinematic statement made just for you.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Brown \/ XS","offer_id":44640590463033,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":44640590495801,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":44640590528569,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":44640590561337,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":44640590594105,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":44640590626873,"sku":"","price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_9b5f5060-98e3-4c42-ae34-b4dfacc35459.png?v=1780922270"},{"product_id":"f-ck-the-critic","title":"F*ck The Critic","description":"\u003cp class=\"p1\"\u003e“\u003cem\u003e\u003cstrong\u003eF the Critic\u003c\/strong\u003e\u003c\/em\u003e” is the ultimate middle finger to the haters, naysayers, and unsolicited opinions that try to dim your light. Boldly printed in glowing vinyl on a sleek black tee, this piece literally \u003ci\u003eshines\u003c\/i\u003e under pressure—reflecting both your attitude and your style. It’s designed for the fearless, the night rebels, and anyone who owns their truth unapologetically.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis tee lives in the \u003cstrong\u003e\u003ci\u003eGenZ Manifesto\u003c\/i\u003e series\u003c\/strong\u003e— a collection of loud, raw, and unapologetic statements made for a generation that refuses to be boxed in. Here, defiance isn’t just a mood; it’s a lifestyle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor those who live by their own rules and don’t give a damn about unsolicited critiques.\u003cbr\u003eWear it under the club lights or out on the streets—either way, you’re making a statement impossible to ignore. This isn’t just a tee, it’s your \u003cstrong\u003e\u003cem\u003eglow-in-the-dark \u003c\/em\u003e\u003c\/strong\u003erebellion.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":44640605077561,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":44640605110329,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":44640605143097,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":44640605175865,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":44640605208633,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":44640605241401,"sku":"","price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_9e653479-e623-4f16-a226-3cd2c3c98402.png?v=1779884350"},{"product_id":"pookie","title":"Pookie","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003ePookie ASF\u003c\/i\u003e\u003c\/strong\u003e is the ultimate flex of affection — a minimalistic shoutout to those real ones who hold a special spot in your life. Whether it’s your partner, your bestie, or that one “pookie” you just can’t get enough of, this tee captures that playful yet genuine connection in bold, casual type on a smooth purple canvas. The vibe is clean, modern, and dripping with Gen Z slang, making it a statement of closeness and inside jokes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis piece fits snugly into the \u003cstrong\u003e\u003ci\u003eGenZ Manifesto\u003c\/i\u003e series\u003c\/strong\u003e — a collection that celebrates youthful language, unapologetic feelings, and the quirky ways a generation communicates love and friendship.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the lovers, the besties, the ride-or-die real ones — this tee is your inside joke made wearable. Gift it, flex it, or keep it close to your heart — \u003ci\u003ePookie ASF\u003c\/i\u003e says it all without saying too much.\u003cbr\u003eIf you want to wear your affection loud and proud, this \u003cem\u003eone’s a game changer\u003c\/em\u003e.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Purple \/ XS","offer_id":44640786448441,"sku":"","price":789.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ S","offer_id":44640786481209,"sku":"","price":789.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ M","offer_id":44640786513977,"sku":"","price":789.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ L","offer_id":44640786546745,"sku":"","price":789.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ XL","offer_id":44640786579513,"sku":"","price":789.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ 2XL","offer_id":44640786612281,"sku":"","price":789.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_a5e07cb6-bcd2-4d73-9161-11e636225a16.png?v=1774520421"},{"product_id":"ikka","title":"Ikka","description":"\u003cp class=\"p1\"\u003eInspired by the \u003cem\u003eace of spades\u003c\/em\u003e and the timeless charm of traditional brown household card games,\u003cstrong\u003e \u003ci\u003eIkka\u003c\/i\u003e\u003c\/strong\u003e is a salute to winners who play smart and stay in the game. With a bold “A” on the front symbolizing the ace, and the cheeky mantra “King folds, Ikka stays” on the back, this tee balances playful respect for our roots with an unmistakable alpha attitude.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePart of the \u003cstrong\u003e\u003ci\u003eGames of the Past\u003c\/i\u003e series\u003c\/strong\u003e, it continues the celebration of nostalgic games like \u003ci\u003eSaanp Seedhi\u003c\/i\u003e — reimagined for today’s culture warriors who wear their heritage and hustle with pride.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the ones who know when to fold, but never back down.\u003cbr\u003eIf you carry yourself with quiet confidence and a sharp mind, this tee is your uniform.\u003cbr\u003eWear it as a reminder that sometimes the real power lies in playing the long game—brown style.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":44640794116153,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":44640794148921,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":44640794181689,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":44640794214457,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":44640794247225,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":44640794279993,"sku":"","price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/6_785e450f-875f-4201-9fc9-6c06608affa9.png?v=1780922874"},{"product_id":"monday-blues","title":"Monday Blues","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eMonday Blues\u003c\/i\u003e\u003c\/strong\u003e captures the universal struggle of switching from wild weekend vibes to the grind of Monday mornings. With a clever mix of English and Hindi text on the front and “\u003cstrong\u003e\u003cem\u003eManifesting a three-day weekend\u003c\/em\u003e\u003c\/strong\u003e” scripted on the back in English, this tee speaks directly to the \u003cem\u003eoffice warriors, corporate hustlers, and everyone caught in the Monday looms\u003c\/em\u003e. The OG blue fabric sets the perfect mood for this all-too-familiar feeling.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eBrown Noise\u003c\/i\u003e\u003c\/strong\u003e is a series rooted in the everyday rhythms, moods, and undercurrents of life—those unspoken vibes that keep us moving, surviving, and sometimes just dreaming for a little more.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the weekend warriors who feel Monday creeping in all too soon.\u003cbr\u003eIf you want a tee that gets your struggle but keeps it cool and relatable, \u003ci\u003eMonday Blues\u003c\/i\u003e is your vibe. Wear it as your anthem for surviving the grind with a little humour and style.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Blue \/ XS","offer_id":44640807125049,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ S","offer_id":44640807157817,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M","offer_id":44640807190585,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L","offer_id":44640807223353,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL","offer_id":44640807256121,"sku":"","price":779.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 2XL","offer_id":44640807288889,"sku":"","price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/7_88f0b366-1c27-4b5c-8ed9-66f14ef831fb.png?v=1774530373"},{"product_id":"coffee","title":"Coffee Tee","description":"\u003cp class=\"p1\"\u003e“\u003cem\u003e\u003cstrong\u003eCoffee\u003c\/strong\u003e\u003c\/em\u003e” is the everyday ritual that fuels the chaos—our silent partner through long nights, early mornings, and those in-between moments where the world just won’t slow down. This tee celebrates that universal addiction with clean \u003ci\u003eTBF\u003c\/i\u003e branding on the front and the bold “Coffee” design on the back—a nod to those who run on caffeine and hustle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePart of the \u003cstrong\u003e\u003ci\u003eCouch Club\u003c\/i\u003e series\u003c\/strong\u003e, this design embodies the comfort and chaos of modern life—the balance of grind and rest, work and pause. It’s for the ones who find clarity in their cup and strength in their routine.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the relentless dreamers and doers who know coffee isn’t just a drink—it’s a lifestyle.\u003cbr\u003eWear it to remind yourself and others: behind every big move is a small cup of magic.\u003cbr\u003eCozy, relatable, and real—this tee feels like your favourite coffee break.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Beige \/ XS","offer_id":44651307270201,"sku":null,"price":789.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ S","offer_id":44651307302969,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ M","offer_id":44651307335737,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ L","offer_id":44651307368505,"sku":null,"price":789.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ XL","offer_id":44651307401273,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ 2XL","offer_id":44651307434041,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/5_257abcb5-4c75-4a58-a325-a4f0c9679d8b.png?v=1773751208"},{"product_id":"anand","title":"Anand","description":"\u003cp class=\"p1\"\u003e“\u003ci\u003eBabumoshai, zindagi badi honi chahiye, lambi nahi.\u003c\/i\u003e” One dialogue, one pose, one film — eternal. This tee is a tribute to \u003cb\u003eAnand (1971)\u003c\/b\u003e, the \u003cem\u003eOG of cinematic optimism.\u003c\/em\u003e On the front, “Babumoshai” sits with quiet pride. On the back, the immortal line sprawls big, with Rajesh Khanna’s iconic silhouette sealing its place in history.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrisp white, simple yet iconic, this piece is less of a tee and more of a keepsake for anyone who’s ever cried and smiled with a reel.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003ePart of the \u003cstrong\u003eFilmi Keeda series\u003c\/strong\u003e, Anand 1971 is more than film-inspired. It’s cinema stitched in cotton, memory woven as fabric.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy buy? \u003cem\u003eBecause some films aren’t watched — they’re lived.\u003c\/em\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":44987239759929,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":44987239792697,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":44987239825465,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":44987239858233,"sku":null,"price":789.0,"currency_code":"INR","in_stock":false},{"title":"White \/ XL","offer_id":44987239891001,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":44987239923769,"sku":null,"price":789.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/anand_3d_mockup_04.png?v=1777981322"},{"product_id":"epic-tee-mahabharata-yuddha-edition","title":"EPIC Tee | Mahabharata Yuddha Edition","description":"\u003cp data-start=\"611\" data-end=\"723\"\u003e\u003cstrong data-start=\"611\" data-end=\"623\"\u003eEPIC Tee\u003c\/strong\u003e is a brutalist reinterpretation of the Mahabharata Yuddha — where mythology meets modern precision.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1143\"\u003eAnchored by the bold wordmark \u003cstrong data-start=\"755\" data-end=\"765\"\u003e“EPIC”\u003c\/strong\u003e, this piece is grounded not just in legend, but in place. 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