{"title":"Mood Tees — You'll Know When You See It","description":"\u003cp\u003eMemes, moods, and moments we all live through. Tees that make people say \"that's literally me.\"\u003c\/p\u003e","products":[{"product_id":"masakali","title":"Masakali","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eMasakali\u003c\/i\u003e\u003c\/strong\u003e is a love letter to Indian cinema’s timeless charm and artistry. Drawing inspiration from the iconic AR Rahman song, this design blends the grace of filmi nostalgia with modern streetwear sensibilities. Featuring \u003ci\u003eTBF\u003c\/i\u003e written beautifully in Hindi on the front and “\u003cspan class=\"s1\"\u003eए\u003c\/span\u003e \u003cspan class=\"s1\"\u003eमसक्कली\u003c\/span\u003e” scripted elegantly on the back, this tee captures the spirit of aesthetic dreamers and filmi lovers who live and breathe the magic of Indian film culture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe\u003ci\u003e \u003cstrong\u003eFilmi Keeda\u003c\/strong\u003e\u003c\/i\u003e\u003cstrong\u003e series\u003c\/strong\u003e is dedicated to celebrating the stories, sounds, and visuals that define Indian cinema’s cultural heartbeat — perfect for those who want their wardrobe to sing in sync with their soul.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the filmi fans and aesthetic seekers who want to wear their love for Indian culture loud and proud.\u003cbr\u003eIf you vibe with the timeless romance, drama, and artistry of Bollywood and beyond, this tee is your new go-to. Soft on fabric, rich in meaning—a cinematic statement made just for you.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Brown \/ XS","offer_id":44640590463033,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":44640590495801,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":44640590528569,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":44640590561337,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":44640590594105,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":44640590626873,"sku":"","price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_9b5f5060-98e3-4c42-ae34-b4dfacc35459.png?v=1780922270"},{"product_id":"delulu-club","title":"Delulu Club","description":"\u003cp class=\"p1\"\u003eWelcome to the \u003cstrong\u003e\u003ci\u003eDelulu Club\u003c\/i\u003e\u003c\/strong\u003e—a space where daydreamers, believers, and hopeful hearts unite. This tee wears its playful spirit loud and proud, with TBF branding tucked gently over the front pocket and the cheeky mantra “May your Delulu come Trululu” celebrating the sweet chaos of hopeful delusions that sometimes turn into beautiful realities.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe mix of soft pink and sunny yellow on a crisp white base is a nod to innocence and optimism, while the gender-neutral design invites everyone to join in on the fun. \u003cstrong\u003e\u003ci\u003eUnfiltered Emotions\u003c\/i\u003e\u003c\/strong\u003e is a series that captures raw feelings—joy, hope, confusion, and everything in between—with a wink and a smile.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the cute, the quirky, the dreamers who dare to wish big and laugh louder.\u003cbr\u003eIf you believe in magic, mischief, and making your own rules, this tee is your new best friend. Soft in vibe, strong in message—a feel-good fit for every mood.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":44640594919481,"sku":"","price":729.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":44640594952249,"sku":"","price":729.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":44640594985017,"sku":"","price":729.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":44640595017785,"sku":"","price":729.0,"currency_code":"INR","in_stock":false},{"title":"White \/ XL","offer_id":44640595050553,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":44640595083321,"sku":"","price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/2_e30abff2-d4b0-4358-b02b-82f1629a6a8c.png?v=1774520264"},{"product_id":"f-ck-the-critic","title":"F*ck The Critic","description":"\u003cp class=\"p1\"\u003e“\u003cem\u003e\u003cstrong\u003eF the Critic\u003c\/strong\u003e\u003c\/em\u003e” is the ultimate middle finger to the haters, naysayers, and unsolicited opinions that try to dim your light. Boldly printed in glowing vinyl on a sleek black tee, this piece literally \u003ci\u003eshines\u003c\/i\u003e under pressure—reflecting both your attitude and your style. It’s designed for the fearless, the night rebels, and anyone who owns their truth unapologetically.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis tee lives in the \u003cstrong\u003e\u003ci\u003eGenZ Manifesto\u003c\/i\u003e series\u003c\/strong\u003e— a collection of loud, raw, and unapologetic statements made for a generation that refuses to be boxed in. Here, defiance isn’t just a mood; it’s a lifestyle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor those who live by their own rules and don’t give a damn about unsolicited critiques.\u003cbr\u003eWear it under the club lights or out on the streets—either way, you’re making a statement impossible to ignore. This isn’t just a tee, it’s your \u003cstrong\u003e\u003cem\u003eglow-in-the-dark \u003c\/em\u003e\u003c\/strong\u003erebellion.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":44640605077561,"sku":"","price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":44640605110329,"sku":"","price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":44640605143097,"sku":"","price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":44640605175865,"sku":"","price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":44640605208633,"sku":"","price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":44640605241401,"sku":"","price":769.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_9e653479-e623-4f16-a226-3cd2c3c98402.png?v=1779884350"},{"product_id":"pookie","title":"Pookie","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003ePookie ASF\u003c\/i\u003e\u003c\/strong\u003e is the ultimate flex of affection — a minimalistic shoutout to those real ones who hold a special spot in your life. Whether it’s your partner, your bestie, or that one “pookie” you just can’t get enough of, this tee captures that playful yet genuine connection in bold, casual type on a smooth purple canvas. The vibe is clean, modern, and dripping with Gen Z slang, making it a statement of closeness and inside jokes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis piece fits snugly into the \u003cstrong\u003e\u003ci\u003eGenZ Manifesto\u003c\/i\u003e series\u003c\/strong\u003e — a collection that celebrates youthful language, unapologetic feelings, and the quirky ways a generation communicates love and friendship.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the lovers, the besties, the ride-or-die real ones — this tee is your inside joke made wearable. Gift it, flex it, or keep it close to your heart — \u003ci\u003ePookie ASF\u003c\/i\u003e says it all without saying too much.\u003cbr\u003eIf you want to wear your affection loud and proud, this \u003cem\u003eone’s a game changer\u003c\/em\u003e.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Purple \/ XS","offer_id":44640786448441,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ S","offer_id":44640786481209,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ M","offer_id":44640786513977,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ L","offer_id":44640786546745,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ XL","offer_id":44640786579513,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Purple \/ 2XL","offer_id":44640786612281,"sku":"","price":749.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_a5e07cb6-bcd2-4d73-9161-11e636225a16.png?v=1774520421"},{"product_id":"monday-blues","title":"Monday Blues","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eMonday Blues\u003c\/i\u003e\u003c\/strong\u003e captures the universal struggle of switching from wild weekend vibes to the grind of Monday mornings. With a clever mix of English and Hindi text on the front and “\u003cstrong\u003e\u003cem\u003eManifesting a three-day weekend\u003c\/em\u003e\u003c\/strong\u003e” scripted on the back in English, this tee speaks directly to the \u003cem\u003eoffice warriors, corporate hustlers, and everyone caught in the Monday looms\u003c\/em\u003e. The OG blue fabric sets the perfect mood for this all-too-familiar feeling.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eBrown Noise\u003c\/i\u003e\u003c\/strong\u003e is a series rooted in the everyday rhythms, moods, and undercurrents of life—those unspoken vibes that keep us moving, surviving, and sometimes just dreaming for a little more.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the weekend warriors who feel Monday creeping in all too soon.\u003cbr\u003eIf you want a tee that gets your struggle but keeps it cool and relatable, \u003ci\u003eMonday Blues\u003c\/i\u003e is your vibe. Wear it as your anthem for surviving the grind with a little humour and style.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Blue \/ XS","offer_id":44640807125049,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ S","offer_id":44640807157817,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M","offer_id":44640807190585,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L","offer_id":44640807223353,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL","offer_id":44640807256121,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 2XL","offer_id":44640807288889,"sku":"","price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/7_88f0b366-1c27-4b5c-8ed9-66f14ef831fb.png?v=1774530373"},{"product_id":"mce-main-character-energy-2","title":"MCE (Main Character Energy)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWomen Unscripted Inspiration: \u003c\/strong\u003eFor those who own their stories with confidence and charisma, 'MCE' is all about embracing Main Character Energy. This design celebrates women who walk through life as the protagonists of their own narratives—bold, dynamic, and unapologetically themselves. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhy Buy?\u003c\/strong\u003e\u003cbr\u003eChannel your inner lead role with a tee that screams confidence, individuality, and power. Step into your spotlight.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":44642604122169,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":44642604154937,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":44642604187705,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":44642604220473,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":44642604253241,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":44642604286009,"sku":"","price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/TBF-_3d_mockups_3.0.png?v=1774873588"},{"product_id":"coffee","title":"Coffee Tee","description":"\u003cp class=\"p1\"\u003e“\u003cem\u003e\u003cstrong\u003eCoffee\u003c\/strong\u003e\u003c\/em\u003e” is the everyday ritual that fuels the chaos—our silent partner through long nights, early mornings, and those in-between moments where the world just won’t slow down. This tee celebrates that universal addiction with clean \u003ci\u003eTBF\u003c\/i\u003e branding on the front and the bold “Coffee” design on the back—a nod to those who run on caffeine and hustle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePart of the \u003cstrong\u003e\u003ci\u003eCouch Club\u003c\/i\u003e series\u003c\/strong\u003e, this design embodies the comfort and chaos of modern life—the balance of grind and rest, work and pause. It’s for the ones who find clarity in their cup and strength in their routine.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the relentless dreamers and doers who know coffee isn’t just a drink—it’s a lifestyle.\u003cbr\u003eWear it to remind yourself and others: behind every big move is a small cup of magic.\u003cbr\u003eCozy, relatable, and real—this tee feels like your favourite coffee break.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Beige \/ XS","offer_id":44651307270201,"sku":null,"price":739.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ S","offer_id":44651307302969,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ M","offer_id":44651307335737,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ L","offer_id":44651307368505,"sku":null,"price":739.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ XL","offer_id":44651307401273,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ 2XL","offer_id":44651307434041,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/5_257abcb5-4c75-4a58-a325-a4f0c9679d8b.png?v=1773751208"},{"product_id":"dil-toh-bacha-hai-ji-blue","title":"DIL TOH BACHA HAI JI- Blue","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Blue \/ XS","offer_id":45679671509049,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ S","offer_id":45697772552249,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M","offer_id":45697772585017,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L","offer_id":45697772617785,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL","offer_id":45697772650553,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 2XL","offer_id":45697772683321,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_a3abab03-0d8b-4b51-a854-c40da5b18c8e.png?v=1775481686"},{"product_id":"dil-toh-bacha-hai-ji-white","title":"DIL TOH BACHA HAI JI- White","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":45679672295481,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":45679672328249,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":45679672361017,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":45679672393785,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":45679672426553,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":45679672459321,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_2148340f-db09-4411-8f0d-466f630feba3.png?v=1775829646"},{"product_id":"dil-toh-bacha-hai-ji-black","title":"DIL TOH BACHA HAI JI-Black","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. 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