{"title":"Culture Tees — Wear What You Belong To","description":"\u003cp\u003eDesigns rooted in Indian art, mythology, poetry, cinema, and everyday life. These aren't just tees — they're conversations.\u003c\/p\u003e","products":[{"product_id":"sangat","title":"Sangat","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eSangat\u003c\/i\u003e\u003c\/strong\u003e is a heartfelt ode to love, friendship, and the beautiful chaos that comes with pure connections. Featuring the evocative Hindi phrase “\u003cspan class=\"s1\"\u003eदिल\u003c\/span\u003e \u003cspan class=\"s1\"\u003eकी\u003c\/span\u003e \u003cspan class=\"s1\"\u003eसंगत\u003c\/span\u003e \u003cspan class=\"s1\"\u003eमें\u003c\/span\u003e \u003cspan class=\"s1\"\u003eबुद्धि\u003c\/span\u003e \u003cspan class=\"s1\"\u003eखराब\u003c\/span\u003e,” this design blends poetic charm with a soft, aesthetic appeal. The cherry red print on beige fabric creates a warm, inviting look that’s perfect for those who live and love deeply.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAs part of the \u003cstrong\u003e\u003ci\u003ePinterest Found\u003c\/i\u003e series\u003c\/strong\u003e, this tee embodies curated inspirations drawn from art, culture, and the beauty found in everyday moments—crafted for soulful beings who think from the heart and wear their emotions with pride.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFor the lovers, dreamers, and soul-searchers who believe in the power of heartfelt connections.\u003cbr\u003eIf your style is a mix of filmi nostalgia and modern aesthetics, \u003ci\u003eSangat\u003c\/i\u003e will resonate with your vibe. Soft colors, meaningful design—a tee that speaks your heart without saying a word.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Beige \/ XS","offer_id":44640586367033,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ S","offer_id":44640586399801,"sku":"","price":759.0,"currency_code":"INR","in_stock":false},{"title":"Beige \/ M","offer_id":44640586432569,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ L","offer_id":44640586465337,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ XL","offer_id":44640586498105,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ 2XL","offer_id":44640586530873,"sku":"","price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_78398584-9fea-4224-b1e1-cff68ea0b942.png?v=1780922468"},{"product_id":"masakali","title":"Masakali","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eMasakali\u003c\/i\u003e\u003c\/strong\u003e is a love letter to Indian cinema’s timeless charm and artistry. Drawing inspiration from the iconic AR Rahman song, this design blends the grace of filmi nostalgia with modern streetwear sensibilities. Featuring \u003ci\u003eTBF\u003c\/i\u003e written beautifully in Hindi on the front and “\u003cspan class=\"s1\"\u003eए\u003c\/span\u003e \u003cspan class=\"s1\"\u003eमसक्कली\u003c\/span\u003e” scripted elegantly on the back, this tee captures the spirit of aesthetic dreamers and filmi lovers who live and breathe the magic of Indian film culture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe\u003ci\u003e \u003cstrong\u003eFilmi Keeda\u003c\/strong\u003e\u003c\/i\u003e\u003cstrong\u003e series\u003c\/strong\u003e is dedicated to celebrating the stories, sounds, and visuals that define Indian cinema’s cultural heartbeat — perfect for those who want their wardrobe to sing in sync with their soul.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the filmi fans and aesthetic seekers who want to wear their love for Indian culture loud and proud.\u003cbr\u003eIf you vibe with the timeless romance, drama, and artistry of Bollywood and beyond, this tee is your new go-to. Soft on fabric, rich in meaning—a cinematic statement made just for you.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Brown \/ XS","offer_id":44640590463033,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":44640590495801,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":44640590528569,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":44640590561337,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":44640590594105,"sku":"","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":44640590626873,"sku":"","price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_9b5f5060-98e3-4c42-ae34-b4dfacc35459.png?v=1780922270"},{"product_id":"design-born","title":"Design Born","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eDesign Born\u003c\/i\u003e\u003c\/strong\u003e is a salute to the creative tribe — \u003cem\u003ethe designers, makers, and visionaries\u003c\/em\u003e who push boundaries and craft the world around them. Featuring “\u003cem\u003eDesigner Fraternity\u003c\/em\u003e” boldly on the front, this tee honours the spirit of collaboration, community, and shared passion that drives every creative soul. The warm brown fabric grounds the design in authenticity, perfect for those who proudly wear their identity as part of a greater collective.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003ci\u003eThe Commune Collective\u003c\/i\u003e series\u003c\/strong\u003e celebrates different communes — diverse groups united by a common language of creativity, culture, and connection. It’s a movement, a family, and a tribe, all woven into one.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy Buy?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor the creatives who know that success is built in community.\u003cbr\u003eIf you belong to a tribe of makers and want a tee that speaks your language, \u003ci\u003eDesign Born\u003c\/i\u003e is made for you. Wear it as a badge of honour — because no creative is an island.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Brown \/ XS","offer_id":44640802013241,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":44640802046009,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":44640802078777,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":44640802111545,"sku":"","price":749.0,"currency_code":"INR","in_stock":false},{"title":"Brown \/ XL","offer_id":44640802144313,"sku":"","price":749.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":44640802177081,"sku":"","price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/5_9988449a-b6f5-4c5c-b081-9fe1665a4e84.png?v=1780922014"},{"product_id":"anand","title":"Anand","description":"\u003cp class=\"p1\"\u003e“\u003ci\u003eBabumoshai, zindagi badi honi chahiye, lambi nahi.\u003c\/i\u003e” One dialogue, one pose, one film — eternal. This tee is a tribute to \u003cb\u003eAnand (1971)\u003c\/b\u003e, the \u003cem\u003eOG of cinematic optimism.\u003c\/em\u003e On the front, “Babumoshai” sits with quiet pride. On the back, the immortal line sprawls big, with Rajesh Khanna’s iconic silhouette sealing its place in history.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrisp white, simple yet iconic, this piece is less of a tee and more of a keepsake for anyone who’s ever cried and smiled with a reel.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003ePart of the \u003cstrong\u003eFilmi Keeda series\u003c\/strong\u003e, Anand 1971 is more than film-inspired. It’s cinema stitched in cotton, memory woven as fabric.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhy buy? \u003cem\u003eBecause some films aren’t watched — they’re lived.\u003c\/em\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":44987239759929,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":44987239792697,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":44987239825465,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":44987239858233,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":44987239891001,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":44987239923769,"sku":null,"price":779.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/anand_3d_mockup_04.png?v=1777981322"},{"product_id":"swades","title":"Swades","description":"\u003cp class=\"p1\"\u003eCinema meets cotton in \u003cstrong\u003e\u003ci\u003eSwades\u003c\/i\u003e\u003c\/strong\u003e. Inspired by one of the most defining films of its time, this tee pays tribute to its heart — written vertically on one side, paired with the unforgettable SRK silhouette on the other. The black canvas sets the stage, letting the typography and nostalgia shine.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePart of \u003cb\u003eThe Filmi Keeda\u003c\/b\u003e series, it celebrates the stories, scripts, and screens that made us who we are — dramatic, dreamy, and deeply Brown.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy buy?\u003c\/b\u003e \u003cem\u003eBecause legends don’t just watch classics — they wear them.\u003c\/em\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":44989835739193,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":44989835771961,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":44989835804729,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":44989835837497,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":44989835870265,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":44989835903033,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_17d1ec0a-94be-4e13-a73c-dd92ecae39cd.png?v=1774872498"},{"product_id":"maachis-hoodie","title":"MAACHIS HOODIE","description":"\u003cp class=\"p1\"\u003eAn ode to Indian maximalism.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Maachis Hoodie is inspired by matchbox art found across India, across time. These small, everyday objects carried bold colors, regional identities, and loud visual storytelling into ordinary homes. We’ve curated these forgotten visuals and reworked them into a modern oversized hoodie — turning an overlooked archive of brown visual history into wearable culture.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eFit: Oversized | Unisex\u003cbr\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"XS","offer_id":45329074683961,"sku":null,"price":899.25,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45329074716729,"sku":null,"price":899.25,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":45329074749497,"sku":null,"price":899.25,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":45329074782265,"sku":null,"price":899.25,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":45329074815033,"sku":null,"price":899.25,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/TBF-_Maachis_Hoodie_3.0.png?v=1768296472"},{"product_id":"epic-tee-mahabharata-yuddha-edition","title":"EPIC Tee | Mahabharata Yuddha Edition","description":"\u003cp data-start=\"611\" data-end=\"723\"\u003e\u003cstrong data-start=\"611\" data-end=\"623\"\u003eEPIC Tee\u003c\/strong\u003e is a brutalist reinterpretation of the Mahabharata Yuddha — where mythology meets modern precision.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1143\"\u003eAnchored by the bold wordmark \u003cstrong data-start=\"755\" data-end=\"765\"\u003e“EPIC”\u003c\/strong\u003e, this piece is grounded not just in legend, but in place. Beneath it sits the \u003cstrong data-start=\"844\" data-end=\"921\"\u003eexact coordinates of the Kurukshetra battlefield (29.9695° N, 76.8783° E)\u003c\/strong\u003e — marking the real geographic site where the war of the Mahabharata is believed to have unfolded. This fusion of ancient narrative and factual mapping positions the tee between history, mythology, and contemporary design.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1318\"\u003eThe phrase \u003cstrong data-start=\"1156\" data-end=\"1179\"\u003e“Since Dwapar Yuga”\u003c\/strong\u003e situates the design within the epic’s timeline, reminding the wearer that conflict, dharma, and destiny have shaped culture for millennia.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1627\"\u003eThe back features a cinematic, monochromatic battle tableau referencing the Kurukshetra war, treated with a contemporary graphic language. Beneath it sits the TBF insignia, followed by archival-style referencing details — mirroring the rigor of historical documentation while retaining artistic abstraction.\u003c\/p\u003e\n\u003cp data-start=\"1629\" data-end=\"1746\"\u003eThis tee is for those who wear culture as a statement — dark, sharp, grounded in place, and uncompromising in intent.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":45450368024633,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":45450368057401,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":45450368090169,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":45450368122937,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":45450368155705,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":45450368188473,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/2_2aa6f4d1-021d-4ae0-bc4c-4608f36624ce.png?v=1782905998"},{"product_id":"art-tee-minimal-edition","title":"ART Tee","description":"\u003cp\u003eThe \u003cstrong\u003eART Tee\u003c\/strong\u003e strips expression down to its essence.\u003c\/p\u003e\u003cp\u003eBuilt around a clean, contemporary typographic treatment of the word \u003cstrong\u003e“ART”\u003c\/strong\u003e, this piece reflects the tension between creativity and restraint. The vertical red graphic subtly disrupts the minimal canvas, symbolizing the layered, emotional, and sometimes chaotic nature of artistic creation.\u003c\/p\u003e\u003cp\u003eThe bold red “ART” mark, rotated along the side panel, adds a modern, architectural sensibility — making this tee feel as much like a design object as a garment.\u003c\/p\u003e\u003cp\u003eFor those who believe that simplicity speaks louder than excess.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e✦ Oversized fit  |  100% Cotton  |  Unisex\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003e📐 Size Guide\u003c\/h4\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e36–38\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38–40\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40–42\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42–44\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44–46\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46–48\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cem\u003eModel is 6'0\" and wears size M. Size up for a more oversized look.\u003c\/em\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":45450366091321,"sku":null,"price":769.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":45450366124089,"sku":null,"price":769.0,"currency_code":"INR","in_stock":false},{"title":"White \/ M","offer_id":45450366156857,"sku":null,"price":769.0,"currency_code":"INR","in_stock":false},{"title":"White \/ L","offer_id":45450366189625,"sku":null,"price":769.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":45450366222393,"sku":null,"price":769.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":45450366255161,"sku":null,"price":769.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/5.png?v=1770387809"},{"product_id":"epic-tee-mahabharata-yuddha-edition-white","title":"EPIC Tee | Mahabharata Yuddha Edition WHITE","description":"\u003cp data-start=\"611\" data-end=\"723\"\u003e\u003cstrong data-start=\"611\" data-end=\"623\"\u003eEPIC Tee\u003c\/strong\u003e is a brutalist reinterpretation of the Mahabharata Yuddha — where mythology meets modern precision.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1143\"\u003eAnchored by the bold wordmark \u003cstrong data-start=\"755\" data-end=\"765\"\u003e“EPIC”\u003c\/strong\u003e, this piece is grounded not just in legend, but in place. Beneath it sits the \u003cstrong data-start=\"844\" data-end=\"921\"\u003eexact coordinates of the Kurukshetra battlefield (29.9695° N, 76.8783° E)\u003c\/strong\u003e — marking the real geographic site where the war of the Mahabharata is believed to have unfolded. This fusion of ancient narrative and factual mapping positions the tee between history, mythology, and contemporary design.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1318\"\u003eThe phrase \u003cstrong data-start=\"1156\" data-end=\"1179\"\u003e“Since Dwapar Yuga”\u003c\/strong\u003e situates the design within the epic’s timeline, reminding the wearer that conflict, dharma, and destiny have shaped culture for millennia.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1627\"\u003eThe back features a cinematic, monochromatic battle tableau referencing the Kurukshetra war, treated with a contemporary graphic language. Beneath it sits the TBF insignia, followed by archival-style referencing details — mirroring the rigor of historical documentation while retaining artistic abstraction.\u003c\/p\u003e\n\u003cp data-start=\"1629\" data-end=\"1746\"\u003eThis tee is for those who wear culture as a statement — dark, sharp, grounded in place, and uncompromising in intent.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":45587939131449,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":45587948109881,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":45587948142649,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":45587948175417,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":45587948208185,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":45587948240953,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_96ffc5f0-8563-44a4-88e6-37ff83f725e3.png?v=1782905819"},{"product_id":"peace-love","title":"PEACE \u0026 LOVE- Brown","description":"\u003cp\u003e\u003cstrong\u003ePeace \u0026amp; Love is not a new phrase.\u003c\/strong\u003e\u003cbr\u003eWe've heard it in songs, protests, posters, and conversations for years.\u003cbr\u003eSomewhere along the way, it started sounding simple. Almost naive.\u003c\/p\u003e\n\u003cp\u003eBut maybe that's exactly why it still matters.\u003c\/p\u003e\n\u003cp\u003eThis piece is built around a phrase that the world has heard a thousand times, but still hasn't fully learned.\u003cbr\u003eSometimes the most powerful statements are also the most repeated ones.\u003c\/p\u003e\n\u003cp\u003eNot everything has to be aggressive to be strong.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✦ Oversized fit  |  100% Cotton  |  Unisex\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003e📐 Size Guide\u003c\/h4\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e36–38\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38–40\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40–42\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42–44\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44–46\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46–48\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Brown \/ XS","offer_id":45679662071865,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":45679664234553,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ M","offer_id":45679664267321,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":45679664300089,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":45679664332857,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":45679664365625,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/ChatGPT_Image_Jul_8_2026_04_28_25_PM.png?v=1783510812"},{"product_id":"dil-toh-bacha-hai-ji-blue","title":"DIL TOH BACHA HAI JI- Blue","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Blue \/ XS","offer_id":45679671509049,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ S","offer_id":45697772552249,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M","offer_id":45697772585017,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L","offer_id":45697772617785,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL","offer_id":45697772650553,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 2XL","offer_id":45697772683321,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_a3abab03-0d8b-4b51-a854-c40da5b18c8e.png?v=1775481686"},{"product_id":"dil-toh-bacha-hai-ji-white","title":"DIL TOH BACHA HAI JI- White","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. 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It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":45679672295481,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":45679672328249,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":45679672361017,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":45679672393785,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":45679672426553,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":45679672459321,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_2148340f-db09-4411-8f0d-466f630feba3.png?v=1775829646"},{"product_id":"dil-toh-bacha-hai-ji-black","title":"DIL TOH BACHA HAI JI-Black","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":45679672524857,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":45679673376825,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":45679673409593,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":45679673442361,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":45679673475129,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":45679673507897,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/5_96da1614-d280-41ff-9d6f-7c9932c61a01.png?v=1775482059"},{"product_id":"satyam-shivam-sundaram","title":"Satyam Shivam Sundaram","description":"\u003cp data-end=\"289\" data-start=\"97\"\u003e\u003cstrong data-end=\"123\" data-start=\"97\"\u003eSatyam Shivam Sundaram\u003c\/strong\u003e is one of those phrases you don’t fully understand the first time you hear it.\u003cbr data-end=\"205\" data-start=\"202\"\u003eIt sounds simple, almost poetic, but the more you sit with it, the more it opens up.\u003c\/p\u003e\n\u003cp data-end=\"631\" data-start=\"291\"\u003eAt its core, it talks about three things — truth, presence, and beauty.\u003cbr data-end=\"365\" data-start=\"362\"\u003eNot the kind of beauty that’s obvious, but the kind you start noticing when you slow down a little. It’s less about perfection and more about alignment. About being real with yourself, aware of where you stand, and still finding something worth appreciating in it.\u003c\/p\u003e\n\u003cp data-end=\"853\" data-start=\"633\"\u003eThis piece is inspired by that thought. Not in a loud or symbolic way, but in a way that lets the words exist as they are.\u003cbr data-end=\"758\" data-start=\"755\"\u003eThere’s a certain stillness to it. The kind that doesn’t demand attention, but holds it anyway.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"991\" data-start=\"855\"\u003eYou don’t wear this to explain anything.\u003cbr data-end=\"898\" data-start=\"895\"\u003eYou wear it because it means something to you, even if you can’t fully put it into words yet.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":45697789526073,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ S","offer_id":45697801125945,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ M","offer_id":45697801158713,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ L","offer_id":45697801191481,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XL","offer_id":45697801224249,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ 2XL","offer_id":45697801257017,"sku":null,"price":789.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_78337ea7-ad4d-4c9f-9381-6259f283fe5b.png?v=1775830250"},{"product_id":"kfk-tee","title":"Kun Faya Kun Tee","description":"\u003cp data-start=\"81\" data-end=\"230\"\u003e\u003cstrong data-start=\"81\" data-end=\"100\"\u003e“Kun Faya Kun.”\u003c\/strong\u003e\u003cbr data-start=\"100\" data-end=\"103\"\u003eA phrase most people first heard through \u003cem data-start=\"144\" data-end=\"183\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRockstar\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e, but it carries a meaning far beyond the song.\u003c\/p\u003e\n\u003cp data-start=\"232\" data-end=\"383\"\u003eIt roughly translates to \u003cem data-start=\"257\" data-end=\"275\"\u003e“Be, and it is.”\u003c\/em\u003e\u003cbr data-start=\"275\" data-end=\"278\"\u003eAn idea of creation that doesn’t rely on control or overthinking. Just intent, and letting things unfold.\u003c\/p\u003e\n\u003cp data-start=\"385\" data-end=\"586\"\u003eOver time, the phrase has come to mean different things to different people.\u003cbr data-start=\"461\" data-end=\"464\"\u003eFor some, it’s spiritual. For some, it’s about surrender. For some, it’s just a quiet reminder to stop forcing everything.\u003c\/p\u003e\n\u003ch3 data-section-id=\"b2zqi9\" data-start=\"857\" data-end=\"873\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"861\" data-end=\"873\"\u003eWhy Buy?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"13\" data-end=\"78\"\u003eBecause not everything needs to be overdone to feel meaningful.\u003c\/p\u003e\n\u003cp data-start=\"80\" data-end=\"227\"\u003eThis one is easy to wear with anything, but it still carries a thought behind it. No loud graphics, no extra noise, just something that sits right.\u003c\/p\u003e\n\u003cp data-start=\"229\" data-end=\"291\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIf you connect with the phrase, you won’t need another reason.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"XS \/ Beige","offer_id":45701388501049,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Beige","offer_id":45701417435193,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Beige","offer_id":45701417467961,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Beige","offer_id":45701417500729,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Beige","offer_id":45701417533497,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Beige","offer_id":45701417566265,"sku":null,"price":769.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/KFK_3d_mockup_05.png?v=1777982007"},{"product_id":"inner-work-tee","title":"Inner Work Tee","description":"\u003cp\u003eStillness is hard to find. 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Wear it because you know the real work is never on the outside.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e✦ Oversized fit  |  100% Cotton  |  Unisex\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003e📐 Size Guide\u003c\/h4\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e36–38\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38–40\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40–42\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42–44\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44–46\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46–48\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cem\u003eModel is 6'0\" and wears size M. 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