{"title":"The Typeface Project","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eThe Typeface Project is a collection of expressions, borrowed from culture, emotion, and identity, and turned into something you can wear.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eCreated in collaboration with \u003cstrong\u003eMuskan Jain\u003c\/strong\u003e, \u003cem\u003ea Jaipur-based typography artist\u003c\/em\u003e, this drop explores how words we grew up hearing, saying, and feeling can take a visual form.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSome words are loud, some are personal, some are inherited, but all of them say something about who we are.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnd maybe, somewhere, you’ll find a word that feels like your own.\u003c\/p\u003e","products":[{"product_id":"epic-tee-mahabharata-yuddha-edition","title":"EPIC Tee | Mahabharata Yuddha Edition","description":"\u003cp data-start=\"611\" data-end=\"723\"\u003e\u003cstrong data-start=\"611\" data-end=\"623\"\u003eEPIC Tee\u003c\/strong\u003e is a brutalist reinterpretation of the Mahabharata Yuddha — where mythology meets modern precision.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1143\"\u003eAnchored by the bold wordmark \u003cstrong data-start=\"755\" data-end=\"765\"\u003e“EPIC”\u003c\/strong\u003e, this piece is grounded not just in legend, but in place. Beneath it sits the \u003cstrong data-start=\"844\" data-end=\"921\"\u003eexact coordinates of the Kurukshetra battlefield (29.9695° N, 76.8783° E)\u003c\/strong\u003e — marking the real geographic site where the war of the Mahabharata is believed to have unfolded. This fusion of ancient narrative and factual mapping positions the tee between history, mythology, and contemporary design.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1318\"\u003eThe phrase \u003cstrong data-start=\"1156\" data-end=\"1179\"\u003e“Since Dwapar Yuga”\u003c\/strong\u003e situates the design within the epic’s timeline, reminding the wearer that conflict, dharma, and destiny have shaped culture for millennia.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1627\"\u003eThe back features a cinematic, monochromatic battle tableau referencing the Kurukshetra war, treated with a contemporary graphic language. Beneath it sits the TBF insignia, followed by archival-style referencing details — mirroring the rigor of historical documentation while retaining artistic abstraction.\u003c\/p\u003e\n\u003cp data-start=\"1629\" data-end=\"1746\"\u003eThis tee is for those who wear culture as a statement — dark, sharp, grounded in place, and uncompromising in intent.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Black \/ XS","offer_id":45450368024633,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ S","offer_id":45450368057401,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":45450368090169,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":45450368122937,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":45450368155705,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL","offer_id":45450368188473,"sku":null,"price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/2_2aa6f4d1-021d-4ae0-bc4c-4608f36624ce.png?v=1782905998"},{"product_id":"fts-red-edition","title":"FTS Red Edition","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAnchored by a stacked Devanagari word mark placed at the centre chest, this piece is built around impact and balance. The composition is sharp, structured, and intentionally bold — turning text into a graphic block that feels almost architectural on the body.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe contrast-heavy print against the red base amplifies the energy of the design, making it feel less like a basic tee and more like a wearable statement. It’s graphic, urban, and rooted in typographic culture — designed for those who understand that what you wear can speak before you do.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003ePremium oversized fit. Structured shoulders. 100% cotton comfort.\u003cbr data-start=\"1185\" data-end=\"1188\"\u003eMade to stand out in real spaces — streets, studios, campuses, late nights.\u003cbr\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"XS","offer_id":45556817756217,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45556817788985,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45556817821753,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45556817854521,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45556817887289,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45556817920057,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/4_f4e51dad-d782-4aa2-a00f-d3902f4e0cb2.png?v=1772451819"},{"product_id":"fts-red-edition-copy","title":"FTS Blue Edition","description":"\u003cdiv class=\"flex flex-col text-sm\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:19061350-5b8c-4b4f-82e4-072ff25c2c93-0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"319fc10d-9cb9-44dd-b115-429d03304d6a\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"259\"\u003eAnchored by a stacked Devanagari word mark placed at the centre chest, this piece is built around impact and balance. The composition is sharp, structured, and intentionally bold — turning text into a graphic block that feels almost architectural on the body.\u003c\/p\u003e\n\u003cp data-start=\"261\" data-end=\"577\"\u003eSet against a deep blue base, the contrast-heavy print brings a calmer but equally powerful energy to the design. It shifts the mood from loud to composed while still keeping the statement intact — graphic, urban, and rooted in typographic culture for those who understand that what you wear can speak before you do.\u003c\/p\u003e\n\u003cp data-start=\"579\" data-end=\"722\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePremium oversized fit. Structured shoulders. 100% cotton comfort.\u003cbr data-start=\"644\" data-end=\"647\"\u003eMade to stand out in real spaces — streets, studios, campuses, late nights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"TBF Store","offers":[{"title":"XS","offer_id":45576088158265,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":45576088191033,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45576088223801,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45576088256569,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":45576088289337,"sku":null,"price":749.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":45576088322105,"sku":null,"price":789.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/2_d7e8020e-9407-4e3e-b722-bc3705ead26c.png?v=1773053225"},{"product_id":"peace-love","title":"PEACE \u0026 LOVE- Brown","description":"\u003cp\u003e\u003cstrong\u003ePeace \u0026amp; Love is not a new phrase.\u003c\/strong\u003e\u003cbr\u003eWe've heard it in songs, protests, posters, and conversations for years.\u003cbr\u003eSomewhere along the way, it started sounding simple. Almost naive.\u003c\/p\u003e\u003cp\u003eBut maybe that's exactly why it still matters.\u003c\/p\u003e\u003cp\u003eThis piece is built around a phrase that the world has heard a thousand times, but still hasn't fully learned.\u003cbr\u003eSometimes the most powerful statements are also the most repeated ones.\u003c\/p\u003e\u003cp\u003eNot everything has to be aggressive to be strong.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e✦ Oversized fit  |  100% Cotton  |  Unisex\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003e📐 Size Guide\u003c\/h4\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e36–38\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38–40\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40–42\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42–44\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44–46\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46–48\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cem\u003eModel is 6'0\" and wears size M. Size up for a more oversized look.\u003c\/em\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Brown \/ XS","offer_id":45679662071865,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ S","offer_id":45679664234553,"sku":null,"price":779.0,"currency_code":"INR","in_stock":false},{"title":"Brown \/ M","offer_id":45679664267321,"sku":null,"price":779.0,"currency_code":"INR","in_stock":false},{"title":"Brown \/ L","offer_id":45679664300089,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ XL","offer_id":45679664332857,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":45679664365625,"sku":null,"price":779.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/2_36e11401-da6e-4346-8d4f-475cf8c43701.png?v=1775480991"},{"product_id":"peace-love-green","title":"PEACE \u0026 LOVE- Green","description":"\u003cp\u003e\u003cstrong\u003ePeace \u0026amp; Love is not a new phrase.\u003c\/strong\u003e\u003cbr\u003eWe've heard it in songs, protests, posters, and conversations for years.\u003cbr\u003eSomewhere along the way, it started sounding simple. Almost naive.\u003c\/p\u003e\u003cp\u003eBut maybe that's exactly why it still matters.\u003c\/p\u003e\u003cp\u003eThis piece is built around a phrase that the world has heard a thousand times, but still hasn't fully learned.\u003cbr\u003eSometimes the most powerful statements are also the most repeated ones.\u003c\/p\u003e\u003cp\u003eNot everything has to be aggressive to be strong.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e✦ Oversized fit  |  100% Cotton  |  Unisex\u003c\/strong\u003e\u003c\/p\u003e\u003ch4\u003e📐 Size Guide\u003c\/h4\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003cth\u003eShoulder (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e36–38\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38–40\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40–42\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42–44\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44–46\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46–48\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cem\u003eModel is 6'0\" and wears size M. Size up for a more oversized look.\u003c\/em\u003e\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Green \/ XS","offer_id":45679664431161,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ S","offer_id":45679665086521,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ M","offer_id":45679665119289,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ L","offer_id":45679665152057,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ XL","offer_id":45679665184825,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ 2XL","offer_id":45679665217593,"sku":null,"price":779.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/2_ba63c8fd-88c7-422a-8fb1-bbdc4acd3a98.png?v=1775481335"},{"product_id":"dil-toh-bacha-hai-ji-blue","title":"DIL TOH BACHA HAI JI- Blue","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Blue \/ XS","offer_id":45679671509049,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ S","offer_id":45697772552249,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M","offer_id":45697772585017,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L","offer_id":45697772617785,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL","offer_id":45697772650553,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 2XL","offer_id":45697772683321,"sku":null,"price":649.35,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_a3abab03-0d8b-4b51-a854-c40da5b18c8e.png?v=1775481686"},{"product_id":"dil-toh-bacha-hai-ji-white","title":"DIL TOH BACHA HAI JI- White","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. It accepts being human.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn a world where everyone is trying to act sorted, this is a small reminder that most of us are just pretending.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDil toh bacha hai ji.\u003c\/b\u003e\u003cbr\u003eAnd maybe that’s not a bad thing.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":45679672295481,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":45679672328249,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":45679672361017,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":45679672393785,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":45679672426553,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":45679672459321,"sku":null,"price":789.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/3_2148340f-db09-4411-8f0d-466f630feba3.png?v=1775829646"},{"product_id":"dil-toh-bacha-hai-ji-black","title":"DIL TOH BACHA HAI JI-Black","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Dil Toh Bacha Hai Ji” is not just a line, it’s an excuse, a confession, and sometimes a warning.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt’s what people say when they fall in love too fast, trust too easily, or care more than they planned to.\u003cbr\u003eIt’s playful on the surface, but honest underneath.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe liked this phrase because it doesn’t try to sound strong.\u003cbr\u003eIt accepts softness. It accepts foolishness. 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Some people fear it. Some people joke about it.\u003c\/strong\u003e\u003cbr data-start=\"1083\" data-end=\"1086\"\u003eEither way, everyone understands it.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"Orange \/ XS","offer_id":45679678324793,"sku":null,"price":729.0,"currency_code":"INR","in_stock":true},{"title":"Orange \/ S","offer_id":45679678357561,"sku":null,"price":729.0,"currency_code":"INR","in_stock":true},{"title":"Orange \/ M","offer_id":45679678390329,"sku":null,"price":729.0,"currency_code":"INR","in_stock":true},{"title":"Orange \/ L","offer_id":45679678423097,"sku":null,"price":729.0,"currency_code":"INR","in_stock":true},{"title":"Orange \/ XL","offer_id":45679678455865,"sku":null,"price":729.0,"currency_code":"INR","in_stock":true},{"title":"Orange \/ 2XL","offer_id":45679678488633,"sku":null,"price":729.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_0175137d-2ae7-459e-9b13-5478b0f9f784.png?v=1775482515"},{"product_id":"ppa-white","title":"PPA- White","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Parampara. 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Some people joke about it.\u003c\/b\u003e\u003cbr\u003eEither way, everyone understands it.\u003c\/p\u003e","brand":"TBF Store","offers":[{"title":"White \/ XS","offer_id":45679679832121,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"White \/ S","offer_id":45679679864889,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M","offer_id":45679679897657,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L","offer_id":45679679930425,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL","offer_id":45679679963193,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL","offer_id":45679679995961,"sku":null,"price":739.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/7162\/9369\/files\/1_ffc2dda7-bb46-494b-b6ac-7c8d13791c51.png?v=1775482802"},{"product_id":"ppa-black","title":"PPA- Black","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“Parampara. 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The moment you stop watching life happen and start making calls for yourself. No dramatic turning point, no big announcement — just a quiet decision that you’re not here to be a side character anymore.\u003c\/p\u003e\n\u003cp\u003eThis tee captures that energy with a bold vertical \u003cstrong\u003ePROTAGONIST\u003c\/strong\u003e on the back in red — loud, clear, and meant to be seen. 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